Google's privacy policy, effective 16 October 2026, says users may choose to allow certain Google services, including Search or Gemini Apps, to access data from other Google services such as Google Photos and Workspace apps like Gmail and Drive, and that 'Search may process some of the data that you allow Search to access to personalize content, including ads.'

The policy also says: 'We don't show you personalized ads based on your content from Drive, Gmail, or Google Photos, unless you choose to make data from these services available to other Google services that support personalized ads.'

According to Android Authority, which reported the change on 23 October, Gmail, Drive and Photos content is not used for targeted ads by default, but connecting them to eligible Google services through Personal Intelligence could change that; users can disconnect connected apps or turn off Personalized Recommendations, but data already saved in Search Services History may remain.

According to The Hacker News (24 Oct), Personal Intelligence is rolling out as a beta to eligible users over 18 globally, except in the European Economic Area, Switzerland, the UK and Nigeria. Primary: Google privacy policy; wires: Android Authority, The Hacker News.